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Universal Music is Meant to Start a Music Station
January 10, 2004

WASHINGTON : Universal Music Group (UMG), the world's biggest record company, is planning to launch an MTV-style music television channel, with a debut scheduled for July, it was reported.

UMG, a subsidiary of the French media group Vivendi Universal, hopes the commercial-free cable music channel will bolster flagging record sales and showcase the company's recording talent, according to an article in the US edition of the Financial Times.

The channel -- dubbed "1 AM," short for "First Amendment," a reference to the section of the US Constitution guaranteeing the right to free speech -- will feature uncut music videos, including "raw" lyrics and images.

The new channel would compete with MTV, owned by rival Viacom, which has dominated the field for two decades.


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