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Kanye West and Jacob the Jeweler Join Forces
April 22, 2004

Kanye West's passion for Jesus Christ is evident in his song “Jesus Walks”, and now the religious figure can symbolically walk with the producer/rapper at all times.

West and famed Jacob The Jeweler have joined forces to produce a line of “religious-themed” jewelry, which includes diamond studded Jesus pendants.

Presently, the pair released a lavish Jesus piece for potential consumers to view. The gold piece features a crown of diamond-set thorns on Jesus’ head, two sparkling diamond eyes and red rubies that form tears flowing from the Savior’s eye.

Diamonds and other gems are sprinkled throughout Jesus’ hair, beard and face to complete the shiny work of art.

West and the jewelry merchant have yet to announce a name for the line, but such details will be made public in the near future.

In the song “Jesus Walks,” which spawned the union, West reveals his need for Jesus in his life. “God show me the way because the devil [is] trying to break me down.”

Jacob Arabo is the jeweler of choice among Hip-Hop celebrities. Arabo, a Russian immigrant, recently signed a licensing deal with the NBA for the rights to place the NBA logo and all 29 teams on his famous Five Time Zone watches.

After founding his company in 1981, Jacob’s fortunes took off in the mid-1990’s when Faith Evans found his New York-based store as she was seeking jewelry for her upcoming CD cover.

Later, she returned with her husband, the late Notorious B.I.G., who became a loyal customer and recommended the jewelers creations to numerous high profile friends in the entertainment business.



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